A Case Study

Mercedes-Benz

Celebrating the life of one of the greats

Celebrating the life of John Surtees. When hearing about the passing of John Surtees CBE Mercedes-Benz World wanted to pay tribute with an exhibition on his racing career.

Creating a graphic timeline from photos supplied by the family and illustrations of John on his bike and in his car helped tell the story of John’s career. The graphics were applied to the walls in vinyl. Supporting foamex panels were directly printed and fitted to the freestanding units.

Stimulating Minds had some truly creative ideas and made it very difficult for us to pick a route. We could have used any of the design proposals they produced.

Andy Smith – Mercedes-Benz World