A Case Study
Consumer and industry website applications and promotional literature
Since 2010 Stimulating Minds have produced various online applications for the UK and European glass division of Guardian Industries, along with accompanying promotional material including the design and print of seasonal magazines.
Launched in 2012, guardianglass.co.uk provides the global glass manufacturer with a one stop website for consumers, industry specialists and architects – somewhere their customers could find the correct glass type for their project and locate their nearest supplier.
The challenge was to simplify what has often been a complicated user journey to finding the correct glass type. Having been successfully structured into an intuitive, clear and informative website, it allows Guardian to offer industry resources previously unavailable online. Since launching to much aclain, the UK site has continuously evolved, developing new complex technical tools that provide online calculations and comprehensive specification filtering.
Alongside the online projects Stimulating Minds produce Guardian’s Outlook series, a magazine distributed throughout the Glass and Glazing industry, elegantly informing the industry of the latest news, products and technology.