Electrolux – Various Exhibitions

How do you get across a new intelligent cleaning concept across to 100’s of exhibitors in one small box measuring exactly 500mm square?

Electrolux’s abecs™ did this with the help of Stimulating Minds. abecs™ is a intelligent cleaning system that attracts bacteria through a positive charge. This was displayed in a acrylic box by using a magnetic rod with iron filings attracted to it.

Simple, effective and award winning.