CollStream™ in partnership with Derby County Football Club developed a SMS text campaign for all of their home matches.
The idea was that you text in your ‘Man of the Match’ at 80 minutes that automatically entered you into a competition which was then drawn at full time. This enabled Derby County to capture mobile numbers and use this data for further marketing and promotions for the club.
Stimulating Minds involvement was to produce a mailer to target all Premiership and Championship teams for the SMS ‘Man of the Match’ concept.
The mailer was simple yet effective, we produced a self mailing box that was personalised to each football club including a colour coded Subbuteo player.
The mail campaign was a complete success for CollStream™ securing several clubs including Chelsea, Everton, Newcastle and Wolverhampton.
