As part of Marketing Derby’s quest to get more footfall in Derby’s city centre was to target and draw in shoppers from outside of the Derby area. A contemporary lifestyle magazine was produced by Stimulating Minds highlighting the best places to shop, eat and drink in key areas of the city.
This involved Stimulating Minds handling the design, production and fulfilment of this project, alongside the City Essentials magazine a competition web page was created and managed to collate data for further marketing opportunities.
