Hello all! We’ve been a bit quiet on here for a while, but we’re back and we’re ready to update you on some major marketing trends that will only be growing in 2020. There’s a lot to cover here, so we’ve shortened it down to a 5 specific trends – you’ll notice there’s some overlap between which only goes to prove the importance of having a digital marketing strategy, but more about that later!
1 – Consumers Are No Longer Passive
Traditional advertising isn’t working as well as it used to and it’s down to where consumers are engaged has changed. Digital marketing needs to meet customers where they are, which is in newly coined ‘micro-moments’.
Micro-moments are four different types of mindset that the consumer will be in online. To make the most of these moments your company needs to know what mindset their audience is in and deliver on their needs. These micro-moments are classified as Know, Go, Do and Buy.
For example, consumers aren’t relying anymore on just hearing about your service first and choosing you straight away, they want to do their own research. For you to make the most of a micro-moment where a user is searching terms to learn about a service, your company should be in the search results educating and informing through easy found blogs, interactive training and videos. This impresses and forms trust with the customer.
2 – User Experience Outweighs Advertising
We all know there’s a bad book of companies out there, no matter what they do their names have been besmirched by their actions. For example, Comcast and Nestle. In 2020 there will be a massive push to including all areas of your business as an aspect of your marketing. Your actions will be vital to your reputation and much more important than a pretty advert. Studies have shown that the two biggest things that drive customers away is bad employee attitude and unfriendly service (followed by untrustworthy business practices). Your customers receiving a great service is the best marketing tool you have as it wins a return trip from the consumer (more about this later on in the post). Making each aspect of your company marketable has a trickle-down affect earning your business a respected reputation.
3 – Visual Content Has a Bigger Impact
Instagram and Pinterest are becoming more and more popular, research is showing us that there’s a growing desire for visual content over text, ironically if we took a poll right now, you’d most likely be more interested in getting this information through video rather than blog post. This sounds very obvious, as unless you live under a rock you’ve probably seen the rise of the video platform youtube. Visual content has been proven to be easier to absorb and remember, with your brain processing images 60,000 times faster than text. 100 million hours of video are watched every day on facebook, 85% of them with the sound off. Podcasts rose up and it’s being shown there’s going to be a decline in them due to the ability of skipping adverts. People are having less patience for text and aren’t engaging with sound, so you need to communicate with your clients in the way they prefer to get one up on the competition.
4 – Retaining Customers Is The Highest Priority
Did you know it costs 5 times more to attract a brand-new customer than it does to keep one? Simple incentives to keep your current audience happy and engaged with your brand will become more and more important in the future. Happy customers will spread the word of your brand to their friends via social media, making them genuine and great free marketing.
5 – Don’t Miss Out On Live Video
Thinking that you’re missing out is a horrible feeling, but there are ways to use this negative feeling to an advantage. Live video is on the rise, and FOMO (fear of missing out) is partly the reason why. The nature of live video means that it’s more interactive and comes across as a limited time event where anything could happen. This is exciting for the audience and useful for business as it can be used for product demonstrations, announcements and releases. Consumers will tune in and not want to leave in case they miss a vital bit of information, this is proven as people spend three times longer watching live video compared to pre-recorded videos.
So that’s our list! What did you think? Were there any you didn’t expect to see? How is your business handling these aspects? If you’re interested in hearing more about digital marketing and thinking that it’s about time your company updated their approach, get in touch with our team to see what we can do for you today. Make sure you’re following us over on our social media, we’ve linked them below!